| Description |
1 online resource (xx, 241 pages) : illustrations |
| Contents |
The marketing environment of tourist destinations / Mark Anthony Camilleri -- Branding places and tourist destinations: a conceptualisation and review / Chung-Shing Chan and Lawal M. Marafa -- A stakeholder approach for destination management organisations / Jeremy Fairley -- The destination branding through multisensory experiences: case studies from Sweden / Clarinda Rorigues -- The development of the agritourism sector in Campania, Italy / Veronica Di Caprio, Peter Wiltshier, and Valentina Della Corte -- Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / Kamel Ben Youseefl, Martha Frield, and Guiseppe Giaccardi -- The consumer-based brand equity of music events: two case studies from Portugal / Gisela Alves, Arnaldo Coelho, and Vitor Roque -- Branding porto: A case study of the 'essence of wine' / Ana Pinto Borges, Elvira Viera, and Paula Rodrigues -- Oleotourism development in Jaén, Spain / Carla Marano-Marcolini, Anna D'Auria, and Marco Tregua -- The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / María Dolores Sánchez-Fourenándex, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde, and Jackson Guillermo Valverde Jaramillo -- The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Bekir Bora Dedoğlu -- Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective / Ahmad Raouf Rather |
| Summary |
"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Tourism -- Marketing
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Branding (Marketing)
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branding.
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SCIENCE -- Earth Sciences -- Geography.
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TRAVEL -- Budget.
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TRAVEL -- Hikes & Walks.
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TRAVEL -- Museums, Tours, Points of Interest.
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TRAVEL -- Parks & Campgrounds.
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Branding (Marketing)
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Tourism -- Marketing
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| Form |
Electronic book
|
| Author |
Camilleri, Mark Anthony, 1976- editor.
|
| ISBN |
9781787693739 |
|
1787693732 |
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