| Description |
1 online resource : illustrations |
| Series |
For dummies |
|
--For dummies.
|
| Contents |
Book 1: Creating your digital marketing strategy -- Book 2: Uncovering the customer experience -- Book 3: Dipping into content creation -- Book 4: Reaching your millennial audience -- Book 5: Implementing channel promotions -- Book 6: Connecting with influencers -- Book 7: Facebook marketing -- Book 8: Deploying other social media -- Book 9: Analyzing data for success |
| Summary |
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! -Use targeted, measurable marketing strategies to promote brands and products -Increase brand awareness, customer acquisitions, and audience engagement -Measure what your online traffic is worth and improve ROI on digital marketing -Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from digital title page (viewed on May 20, 2019) |
| Subject |
Internet marketing.
|
|
BUSINESS & ECONOMICS -- Industrial Management.
|
|
BUSINESS & ECONOMICS -- Management.
|
|
BUSINESS & ECONOMICS -- Management Science.
|
|
BUSINESS & ECONOMICS -- Organizational Behavior.
|
|
Internet marketing
|
| Form |
Electronic book
|
| ISBN |
9781119560258 |
|
111956025X |
|
9781119560241 |
|
1119560241 |
|
