Description |
xxi, 307 pages : illustrations (some color) ; 24 cm |
Contents |
Purpose. What does design do? Real communication. How we read. Visual literacy. Why print? Designing with Australian eyes -- Projects. Publications. Corporate identity. Screen-based media. Advertising -- Production. Layout. Four Ways to save a failing design. Typography. Document quick fix. Colour. Colour systems. Prepress. Printing. Paper. Finishing processes and embellishment. Using a designer. The design process |
Summary |
For all those involved in any way with the design and production of documents, this is the first comprehensive reference book that will give you all the answers and assistance you need. Written as a companion volume to the AGPS Style Manual, this is an indispensable reference source for traditional and digital publishing |
Analysis |
Design |
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Materials development |
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Publishing |
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Reference works |
Notes |
Includes index |
Bibliography |
Includes bibliographical references and index |
Subject |
Computer drawing -- Handbooks, manuals, etc.
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Computer drawing.
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Computer-aided design -- Handbooks, manuals, etc.
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Design -- Handbooks, manuals, etc.
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Design.
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Desktop publishing -- Handbooks, manuals, etc.
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Desktop publishing.
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Layout (Printing)
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Layout (Printing) -- Handbooks, manuals, etc.
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Web sites -- Design -- Handbooks, manuals, etc.
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Web sites -- Design.
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Genre/Form |
Handbooks and manuals.
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Author |
Whitbread, David.
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LC no. |
00002119 |
ISSN |
6840-6589 |
ISBN |
0868406589 |
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