Preface -- Introduction : The romance novel as popular culture : traditional verities or a new synthesis? -- ch. 1. Women and the paperback romance : the quest for a new sexual identity -- ch. 2. Virtue and sexuality in women : and never the twain shall meet? -- ch. 3. New relationships : between heroines and heroes, readers and publishers -- ch. 4. Sweet savagery and flaming feminism : another perspective on the erotic historical romance -- ch. 5. The reality fantasy : challenging the power structure in the sensuous contemporary romance -- ch. 6. Romancing women readers : who's running this revolution? -- ch. 7. Updating the Kama Sutra : the romance of erotica for women -- ch. 8. Gatekeepers on romance : central characters in the drama of change -- ch. 9. The ever-present future of the popular romance : the moving target moves on -- ch. 10. The evolutionary paradigm : a new conceptual framework for the study of popular culture