| Description |
xx, 325 pages ; 24 cm |
| Contents |
Carolyn's lament -- Ears of the hippopotamus -- Leap of faith -- Four things your customers want to tell you -- If nominated I will not run: if elected I will not serve -- Real profit players are not the home run kings -- Keeping the relationship alive -- "Eveolution" and other surprises ahead -- New tools require new skills -- CRM blueprint -- But what is it good for? -- You've got mail -- Should telemarketing be a four-letter word? -- Things Gutenberg never dreamed of -- Hi ho! hi ho! it's off to work we go -- "Everything that can be invented has been invented" -- Welcome to the new digital world -- Can CRM save the brick-and-mortar folks? -- Managing CRM with faceless customers -- Because that's where the money is -- But who is really your customer? -- Media awaken to CRM -- When you care enough -- Reorganizing using the CRM initiative -- Customer involvement: RadioShack's sophisticated CRM programs -- Hopelessly devoted to you...ta da! -- Missing link: "prodices" -- It's a matter of degrees -- Recognizing the power of the consumer -- Information is knowledge, knowledge is power, and power can be frightening -- CRM and profits: making the case |
| Summary |
"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 306-317) and index |
| Notes |
Also available online via the World Wide Web by subscription to netLibrary, Inc. (CEIRC Shared Collection) |
| Subject |
Customer relations -- Management.
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Internet marketing.
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Customer relations.
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Public Relations.
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Interpersonal Relations.
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Advertising as Topic.
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Consumer Behavior -- methods
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Internet.
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Commerce.
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| Author |
NetLibrary, Inc.
|
| LC no. |
99058215 |
| ISBN |
0071357750 : |
|
007138782X |
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