Title Fast fashion, fashion brands and sustainable consumption / Subramanian Senthilkannan Muthu, editor

Published Singapore : Springer, [2019]

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Description 1 online resource (vii, 54 pages) : color illustrations Series Textile science and clothing technology, 2197-9863 Textile science and clothing technology, 2197-9863 Contents Fast fashion & Sustainable consumption -- Luxury and fashion brand communication differentiation for sustainable consumer -behavior -- Fashion Brands and Consumers approach towards Sustainable Fashion -- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets Summary This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today's fashion business cycle and its adverse impacts on sustainable fashion are a major issue Notes Online resource; title from PDF title page (SpringerLink, viewed June 26, 2018) Subject Clothing trade -- Environmental aspects Clothing trade -- Moral and ethical aspects Textile industry -- Environmental aspects BUSINESS & ECONOMICS -- Industries -- General. Clothing trade -- Environmental aspects Clothing trade -- Moral and ethical aspects Textile industry -- Environmental aspects Form Electronic book Author Muthu, Subramanian Senthilkannan, editor. ISBN 9789811312687 9811312680 9789811312694 9811312699 9789811345982 9811345988

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