Title Understanding the new SuperConsumer (mom & kid) / Tim Coffey

Published London : Henry Stewart Talks, 2010

Online access available from: HSTalks Business & Management Collection    View Resource Record

Copies

Description 1 online resource (1 streaming video file (35 min.) : color, sound) Series Communicating to the young consumer : relating to children and young people in an effective and responsible way, 2056-4570 Henry Stewart talks. Business & management collection. Communicating to the young consumer Contents Contents: There is a new mom on the block -- Smart moms -- Time starved and money starved -- New kid on the block -- Kid influence on items bought for children and the family -- Why market to the super consumer? -- How to market to the super consumer? -- Use the right media -- Mom and kid motives -- Not all kids are alike -- Motivational platforms -- Kid creative Notes Animated audio-visual presentation with synchronized narration Title from title frames Restricted Access restricted to subscribers Notes Mode of access: World Wide Web Subject Child consumers. Marketing. Mothers. Women consumers -- Marketing Young consumers. Form Streaming video

Other Titles Understanding the new super consumer (mom and kids)

  Permalink