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Book Cover
Book
Author Middleton, Victor T. C.

Title Marketing in travel and tourism / Victor T.C. Middleton with Jackie Clarke
Edition Third edition
Published Oxford ; Boston : Butterworth-Heinemann, 2001

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  338.47910688 Mid/Mit 2001  AVAILABLE
 MELB  338.47910688 Mid/Mit 2001  AVAILABLE
 MELB  338.47910688 Mid/Mit 2001  AVAILABLE
Description xxii, 487 pages : illustrations ; 25 cm
Series MyiLibrary
Contents pt. 1. Meaning of Marketing in Travel and Tourism -- 1. Introducing travel and tourism -- 2. Introducing marketing: the systematic thought process -- 3. special characteristics of travel and tourism marketing -- 4. dynamic business environment: factors influencing demand for tourism -- 5. dynamic business environment: individual motivations and buyer behaviour -- pt. 2. Understanding the Marketing Mix in Travel and Tourism -- 6. marketing mix for tourism services -- 7. Market segmentation for travel and tourism markets -- 8. Product formulation in tourism -- 9. role of price in the marketing mix -- pt. 3. Planning Strategy and Tactics for Travel and Tourism Marketing -- 10. Information and communications technology and tourism marketing -- 11. Marketing research: the information base for effective marketing -- 12. Planning marketing strategy -- 13. Planning marketing tactics -- 14. Planning marketing campaigns: budgeting and measuring performance -- pt. 4. Using the Principal Marketing Tools in Travel and Tourism -- 15. Advertising and public relations -- 16. Sales promotion, merchandising and personal selling -- 17. Brochures, other print and electronic information -- 18. Distribution channels in travel and tourism: creating access -- 19. Direct marketing -- pt. 5. Applying Marketing in the Travel and Tourism Industry -- 20. Marketing countries as tourism destinations -- 21. Marketing visitor attractions -- 22. Marketing passenger transport -- 23. Marketing accommodation -- 24. Marketing inclusive tours and product packages -- pt. 6. Case Studies of Marketing Practice in Travel and Tourism -- 1. Travel Inn: a strategy for market development, market leadership and branding in the budget hotel sector -- 2. Longlands at Cartmel: an innovative Internet marketing strategy for a pioneering micro-business -- 3. RCI Europe: marketing for a timeshare exchange company
Summary Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century
Notes Includes index
Previous ed.: 1994
Bibliography Includes bibliographical references (pages 469-474) and index
Notes Electronic version is available via MyiLibrary
Mode of access: Internet via World Wide Web
Subject Marketing.
Tourism -- Marketing.
Tourism.
Author Clarke, Jackie, 1966-
LC no. 2001272313
ISBN 0750644710
6611028404 (ebk.)
9780080511108 (ebk.)
9780750644716