Description |
x, 374 pages ; 23 cm |
Contents |
Foreword / Norman Lear -- Introduction / David Bollier -- 1. Vermont National Bank's Socially Responsible Banking Fund: The Rich Rewards of Community Lending -- 2. Gun Denhart and Hanna Andersson: Recycling Clothes While Building Customer Loyalty -- 3. Prudential Insurance's Living Needs Benefits: Death Benefits for the Living -- 4. Mario J. Antoci and American Saving Bank: Cultivating the American Dream -- 5. Finast Supermarkets: The Ultimate Neighborhood Market -- 6. Rachel Hubka and Rachel's Bus Company: The Little School Bus Company That Could -- 7. Lou Krouse and the National Payments Network: A Creative Alternative for the "Unbanked" -- 8. Equal Opportunity at Inland Steel: How Five Managers Transformed a Corporate Culture -- 9. Julia Stasch of Stein & Company: Fighting Gender Barriers in Chicago Construction -- 10. Barbara B. Roberts and FPG International: The Power of the Image -- 11. DAKA International: Coping with AIDS in the Workplace -- 12. Jack Stack and the Springfield ReManufacturing Corporation: When Workers Play the Numbers Game -- 13. Rick Surpin and Cooperative Home Care Associates: Up From Welfare and Into the Boardroom -- 14. Hal Rosenbluth and Rosenbluth International: Putting the Customer Second - And the Employee First -- 15. Howard Schultz and The Starbucks Coffee Company: Employees as Partners in Growth -- 16. The Work/Life Programs of Fel-Pro, Incorporated: Portrait of a Family-Friendly Workplace -- 17. Judy Wicks and the White Dog Cafe: Table for Six Billion, Please! -- 18. Gail Mayville of Ben & Jerry's Homemade: Going Green at the Vermont Ice Cream Machine -- 19. GE Plastics' "Share to Gain" Program: Building Corporate Loyalty While Rebuilding the Community -- 20. Merck & Co.: Quandaries in Developing a Wonder Drug for the Third World -- 21. J. Irwin Miller: The Rewards of Servant-Leadership -- 22. James W. Rouse: Bringing Dignity and Delight to American Cities -- 23. Frank Stanton: The Man Who Built the Tiffany Network -- 24. The Haas Family of Levi Strauss & Co.: A Values-Driven Business in a Global Marketplace -- 25. The Xerox Corporation: The Pragmatic Idealists -- About The Business Enterprise Trust |
Summary |
Aiming HIgher profiles CEOs, managers and employees who creatively integrate social ideals with sound management practices. These are businesspeople who are innovative in making their enterprises more competitive and profitable while tackling social problems and challenges. The Business Enterprise Trust each year honours five people who have shown creative leadership in combining sound management with social conscience, and this book features 25 of these managers and their comanies as case studies |
Analysis |
Corporate citizenship |
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Corporate philanthropy |
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Corporate citizenship |
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Corporate philanthropy |
Notes |
Includes index |
Subject |
Management -- Moral and ethical aspects -- United States -- Case studies.
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Social responsibility of business -- United States -- Case studies.
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LC no. |
96021828 |
ISBN |
0814403190 |
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