| Description |
ix, 578 pages : illustrations ; 25 cm |
| Contents |
Pt. 1. Strategic Management: Processes and Contexts. 1. What is strategic management? 2. Does strategic management work? 3. The strategic manager. Reading 3.1. How persuasion works / Peter Thompson. Reading 3.2. From Shakespeare to Tom Peters and Listening to fools and knaves, both / Paul Corrigan. 4. Formulating missions and goals. Reading 4.1. Lead from voice and vision / Warren Bennis. 5. Evaluating performance. Reading 5.1. What you measure is what you get / Mick Broadbent. Reading 5.2. 12 ladders to world class performance / David Drennan and Steuart Pennington. 6. Analysing markets and customers. Reading 6.1. Analysis: turning information into intelligence / Michelle Cook and Curtis Cook. Reading 6.2. Knowledge management / Nigel Ghent. 7. Identifying and addressing issues. Reading 7.1. Social and ethical issues for sustainable development / Richard Welford. 8. Formulating scenarios. Reading 8.1. Strategic planning in the greenhouse / Joseph J. Romm. Reading 8.2. The next industrial revolution / Paul Hawker, Amory B. Lovins and L. Hunter Lovins. 9. Suggesting new business opportunities. 10. Evaluating strategic options. 11. Key factors for success (KFS) and core competencies. 12. Identifying creative strategic options. Reading 12.1. Creating more options / Simon Wootton and Terry Horne. 13. Planning implementation. Reading 13.1. Plan to implement / Stephen G. Haines. Reading 13.2. Working through the change process / David Hussey. 14. Multi-businesses. Reading 14.1. Strategy and tactics / Jorge Vasconcellos e Sa. Reading 14.2. Trends / Clifford Matthews. 15. Small businesses. 16. The public sector. Reading 16.1. The new manager and learning to manage strategically / Paul Corrigan, Mike Hayes and Paul Joyce. 17. E-business. Reading 17.1. The information economy and competitive advantage / Colin Turner. Reading 17.2. Does your product or service suit the Internet? / Martin Lindstrom and Tim Frank Andersen -- Pt. 2. Case Studies. 1. The Body Shop / Graham Beaver. 2. Ford. 3. Fujitsu and ICL. 4. Glaxo-Wellcome. 5. Idealab / Graham Beaver. 6. J. D. Wetherspoon. 7. Maison Novelli / Graham Beaver. 8. Manchester United. 9. Matcon Engineering / Graham Beaver. 10. Nissan and Renault. 11. Powderject Ltd / Graham Beaver. 12. Procter & Gamble. 13. Raytheon / Graham Beaver. 14. Shell. 15. Starbucks Coffee. 16. Toyota. 17. Vodafone |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Strategic planning.
|
|
Business planning.
|
| Author |
Woods, Adrian.
|
| ISBN |
0749435836 paperback |
|
