Title Managing green business model transformations / Axel Sommer

Published Berlin ; New York : Springer, ©2012

Click on the following:
Springer eBooks
Springer Engineering eBooks

Copies

Description 1 online resource (xxvi, 398 pages) Series Sustainable production, life cycle engineering and management, 2194-0541 Sustainable production, life cycle engineering and management. Contents Part 1. The Emergence of Green Business Models -- Purpose of this Work and Research Approach -- Part 2. Theoretical Foundation of Green Business Model Transformations -- Environmental Sustainability in Business -- The Business Model Concept as a Unit of Analysis for Management Science -- Towards a Taxonomy of Green Business Models -- Organisations, Change, and Innovation -- Part 3. -- A Survey on Green Business Model Transformations -- Managerial Implications of Survey Results -- Managing Green Business Model Transformations -- A Framework for Management Practice -- Part 4. Conclusion and Outlook -- Conclusion and Outlook Summary Environmental sustainability creates both tremendous business opportunities and formidable threats to established companies across virtually all industry sectors. Yet many companies tackle the issue in a superficial or passive way through increased environmental reporting, the use of "greenspeak" in their corporate communication activities or isolated efforts to create green products or reduce pollution. In contrast, there are a small but increasing number of firms that employ a holistic approach to sustainability and consider fundamental changes to their existing business models. By ignoring the opportunities of Green Business Model Transformations, companies exclude themselves from a large variety of potential means to create economic value. In addition to ordinary product and process innovations, they can change "the rules of the game" within an industry towards environmental sustainability. This can facilitate the commercialisation of new green products that would not be competitive otherwise targeting new customer segments with previously unmet needs improved economics of value creation by developing a green architecture of the firm and its business network Green Business Model Transformations, however, are challenging ventures in many respects: Firstly, it is difficult to develop and accurately assess the prospects of new, green business models due to uncertainties and inherent complex systemic characteristics. It can therefore be very challenging for individual managers of established companies to question the status quo and seize new, green opportunities. The implementation of Green Business Model Transformations therefore requires strong change capabilities: The stakes are high, many otherwise disconnected parts of the organisation are involved, and the subject matter is complex in nature. As a result, there is a great need for guidance in management practice that current research does not address. This publication aims to fill this gap with a general approach to Managing Green Business Model Transformations by defining a process to evaluate green business models and providing a methodology for their realisation Analysis Engineering Engineering economy Sustainable development Industrial management Business planning Engineering Economics, Organization, Logistics, Marketing Innovation/Technology Management Organization/Planning Management/Business for Professionals Notes Diss.-- Leuphana Universität Lüneburg, 2011 Bibliography Includes bibliographical references Notes English Subject Strategic planning -- Environmental aspects Management -- Environmental aspects Sustainable development. Manufacturing processes -- Environmental aspects sustainable development. Ingénierie. Management -- Environmental aspects Manufacturing processes -- Environmental aspects Strategic planning -- Environmental aspects Sustainable development Genre/Form dissertations. Academic theses Academic theses. Thèses et écrits académiques. Form Electronic book ISBN 9783642288487 3642288480 3642288472 9783642288470

  Permalink