| Description |
xviii, 250 pages : illustrations ; 24 cm |
| Series |
Palgrave master series |
|
Palgrave master series.
|
| Contents |
Foreword / Hugh Allen -- 1. Introduction -- 2. Why trade overseas? -- 3. Marketing -- 4. Market research -- 5. Macro factors -- 6. Routes to market -- 7. Basic business finance -- 8. Export costing, pricing and the sale -- 9. Transport and logistics -- 10. Documentation and Customs procedures -- 11. Payment -- 12. Making the most of currency -- 13. Finance for international trade -- 14. Suppliers and support organisations -- 15. Summary |
| Summary |
This title provides a practical approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed in trading overseas. Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion |
| Analysis |
Business studies |
| Bibliography |
Includes bibliographical references and index |
| Subject |
International trade.
|
|
Imports.
|
|
Exports.
|
|
Export marketing.
|
| LC no. |
2002035788 |
| ISBN |
0333994612 paper |
|
