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Titles (1-8 of 8)
McGraw-Hill series in marketing.
1
Book
1998

Advertising communications & promotion management


Rossiter, John R.
Second edition
Boston, Mass. : Irwin/McGraw-Hill, 1998

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 W'BOOL  659.1 Ros/Aca 1998  AVAILABLE
2
Book
1997

Advertising communications & promotion management


Rossiter, John R.
Second edition
New York : McGraw-Hill Companies, [1997]

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 WATERFT BUSINESS  659.1 Ros/Aca 1997  AVAILABLE
3
Book
1995

Advertising excellence




New York : McGraw-Hill, [1995]

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 MELB  659.1 Bov/Aex  AVAILABLE
 WATERFT BUSINESS  659.1 Bov/Aex  AVAILABLE
4
Book
1979

Consumer behavior : concepts and applications


Loudon, David L.

New York ; London [etc.[] : McGraw-Hill, 1979

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 WATERFT BUSINESS  658.834 Lou  AVAILABLE
5
Book
1993

Consumer behavior : concepts and applications


Loudon, David L.
Fourth edition
New York : McGraw-Hill, [1993]

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 WATERFT BUSINESS  658.834 Lou 1993  AVAILABLE
6
Book
1995

Global marketing strategy


Douglas, Susan P.
International edition
New York ; Singapore : McGraw-Hill, 1995

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 W'PONDS  658.848 Dou/Gms  AVAILABLE
7
Book
1994

Marketing management : strategies and programs


Guiltinan, Joseph P.
Fifth edition
New York : McGraw-Hill, [1994]

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 W'PONDS  658.8 Gui/Mms 1994  AVAILABLE
8
Book
1994

Sales management : concepts, practices, and cases


Johnson, Eugene M.
Second edition
New York : McGraw-Hill, [1994]

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 MELB  658.81 Joh/Smc 1994  AVAILABLE
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