Title Brand-driven innovation : strategies for development and design / Erik Roscam Abbing

Published Lausanne : AVA Pub., [2010] ©2010

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Ros/Bdi		AVAILABLE

Description 208 pages : illustrations (some color) ; 30 cm 3 1/2 in Series Required reading range. Module reader Required reading range. Module reader. Contents pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice Notes Formerly CIP. Uk Bibliography Includes bibliographical references and index Notes Electronic version is available via Ebrary Subject Advertising. Brand name products -- Design. Branding (Marketing) Organizational change. Technological innovations. ISBN 294041128X (paperback) 9782940411283 (paperback)

OTHER TI ProQuest Ebook Central

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