| Description |
308 pages ; 25 cm |
| Summary |
A user friendly and comprehensive introduction to media and communications research. It introductes the various qualitative and quantitative research methods commonly used in the social sciences as applied to media studies, communication, journalism, public relations and advertising. Author from Deakin University, Australia |
| Analysis |
Media & communication studies |
|
Social research & statistics |
| Notes |
Includes index |
| Bibliography |
Includes bibliography and index |
| Subject |
Mass media -- Research -- Methodology.
|
|
Communication -- Research.
|
| ISBN |
9780195560442 paperback |
|
