| Description |
1 online resource (201 pages) |
| Series |
Routledge New Directions in Public Relations and Communication Research Ser |
|
Routledge New Directions in Public Relations and Communication Research Ser
|
| Contents |
1. Introduction: Exploring the Connections. 2. Beyond Nation Building: CSR and Sustainability in Indonesia. 3. CSR/PR Discourse as Advocacy and Aspirational Talk in Malaysia. 4. CSR as Social Development in Postcolonial Philippines. 5. Singapores Strategic Social Enterprise and Inclusive CSR. 6. Sustainable Community Development and Risk Mitigation in Thailand. 7. Blurring CSR/PR Boundaries: Transactional Approaches in Vietnam. 8. Conclusion: Connecting the Narratives |
| Summary |
Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries--Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam--the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies |
| Notes |
Print version record |
| Subject |
Social responsibility of business -- Southeast Asia
|
|
Public relations -- Southeast Asia
|
|
Community development -- Southeast Asia
|
|
Community development.
|
|
Public relations.
|
|
Social responsibility of business.
|
|
public relations.
|
|
community development.
|
|
BUSINESS & ECONOMICS -- Public Relations.
|
|
LANGUAGE ARTS & DISCIPLINES -- Communication Studies.
|
|
Corporate social responsibility.
|
|
community development.
|
|
Public Relations.
|
|
participatory communication.
|
|
social change.
|
|
south east asia.
|
|
Community development
|
|
Public relations
|
|
Social responsibility of business
|
|
Southeast Asia
|
| Form |
Electronic book
|
| Author |
Sarabia-Panol, Zeny
|
| ISBN |
9781317561651 |
|
1317561651 |
|
