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Book Cover
E-book
Author Kirp, David L.

Title Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp
Published Cambridge, Mass. : Harvard University Press, 2003

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Description 1 online resource (vi, 328 pages)
Contents Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning
Bibliography Includes bibliographical references (pages 265-314) and index
Notes Print version record
Subject Universities and colleges -- United States -- Marketing
Education, Higher -- Public relations -- United States
Universities and colleges.
Universities
EDUCATION -- Higher.
Universities and colleges
Universities and colleges -- Marketing
Öffentlichkeitsarbeit
Hochschule
Forschungstransfer
Marketing.
Universiteiten.
Enseignement universitaire.
Marketing.
Relations publiques.
Université
Colleges and universities -- United States -- Marketing.
Higher education -- Public relations -- United States.
SUBJECT United States https://id.nlm.nih.gov/mesh/D014481
Subject United States
USA
États-Unis.
Form Electronic book
ISBN 9780674039650
0674039653