| Description |
1 online resource (368 pages) |
| Series |
RKMA market research handbook series, 1946-0732 |
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RKMA market research handbook series. 1946-066X
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| Contents |
PART I. MARKET SUMMARY -- 1. Consumer Use Of Media & The Internet -- 2. Market Assessment: Advertising -- 3. Market Assessment: Entertainment & Media -- 4. Consumer Access Of News |
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PART II. MARKET LEADERS -- 5. Largest Advertisers -- 6. Largest Agencies -- 7. Largest Service Providers -- 8. Most-Visited Websites -- 9. Top Smartphone Platforms & Apps |
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PART III. TELEVISION -- 11. Designated Market Areas -- 12. TV Networks & Stations -- 13. TV News -- 14. Television Advertising -- 15. TV Ad Costs -- 16. Internet-Connected TV |
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PART IV. RADIO -- 18. Radio Listening -- 19. Radio Metros -- 20. Radio Stations -- 21. Digital Radio -- 22. Radio Advertising -- 23. Satellite Radio |
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PART V. PRINT MEDIA -- 24. Magazines -- 25. Newspapers -- 26. Alternative Weeklies -- 27. Free-Standing Inserts -- 28. Books & Ebooks |
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PART VI. DIGITAL MEDIA -- 29. Digital Advertising -- 30. Digital News -- 31. Digital Video -- 32. Mobile Apps -- 33. Podcasts -- 34. Social Media |
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PART VII. ADVERTISING ANALYSES -- 35. Ad Blocking -- 36. Ad Fraud -- 37. Award-Winning Agencies -- 38. Branding -- 39. Content Marketing -- 40. Coupons -- 41. Customer Analytics -- 42. Consumer Tracking -- 43. Digital Place-Based Advertising -- 44. Global Markets -- 45. Local Marketing -- 46. Naming Rights -- 47. Native Advertising -- 48. Out-Of-Home Advertising -- 49. Packaging -- 50. Political Advertising -- 51. Product Placement -- 52. Programmatic Advertising -- 53. Response To Advertising -- 54. Sponsorships -- 55. Sports Marketing -- 56. Trust In Media & Advertising |
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PART VIII. ENTERTAINMENT & MEDIA ANALYSES -- 57. Celebrities -- 58. Crowdsourcing -- 59. Hispanic Media -- 60. In-Flight Entertainment -- 61. Sports Media -- 62. Trust In Media -- 63. Video Games -- 64. Virtual Reality |
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PART IX. FILMED ENTERTAINMENT -- 65. Film Studios -- 66. Movies -- 67. In-Cinema Advertising -- 68. Home Entertainment |
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PART X. MUSIC -- 69. Concerts & Music Festivals -- 70. Recorded Music -- 71. Streaming Music Services |
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Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commission |
| Summary |
This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting |
| Bibliography |
Includes bibliographical references (pages 351-354, 360-368) |
| Notes |
Online resource; title from PDF title page (viewed September 1, 2016) |
| Subject |
Marketing research -- Handbooks, manuals, etc
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Leisure -- Research -- United States -- Handbooks, manuals, etc
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Advertising -- Research -- United States -- Handbooks, manuals, etc
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Consumer behavior -- Handbooks, manuals, etc
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Advertising -- Research
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Consumer behavior
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Leisure -- Research
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Marketing research
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United States
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| Genre/Form |
handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
Washington, Kelli D., author
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Richard K. Miller & Associates, author, publisher.
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| ISBN |
9781577832447 |
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1577832442 |
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