| Description |
1 online resource (xiii, 226 pages) |
| Series |
LEA's communication series |
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LEA's communication series.
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| Contents |
Transnational media corporation and foreign direct investment -- Deregulation, privatization, and the changing global media environment -- Globalization of television trade and distribution -- Transnational advertising agency: global messages and free market competition -- Telecommunications and intelligent networks: managing the transnational corporation -- Expanded cable and open video systems: establishing a blueprint for broadband residential services -- Transnational media corporation: cultural trespass and challenges to national sovereignty -- Time Warner, Inc. -- Sony Corporation -- Bertelsmann, A.G. -- Walt Disney Company -- News Corporation Ltd |
| Summary |
The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of thi |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
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Print version record |
| Subject |
Telecommunication -- Case studies
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International business enterprises -- Case studies
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Free enterprise -- Case studies
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Competition, International -- Case studies
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BUSINESS & ECONOMICS -- Industries -- Media & Communications.
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TECHNOLOGY & ENGINEERING -- Telecommunications.
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Competition, International
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Free enterprise
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International business enterprises
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Telecommunication
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Medienwirtschaft
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Multinationales Unternehmen
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Telekommunikationswirtschaft
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Telecommunicatie.
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Internationale ondernemingen.
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| Genre/Form |
Case studies
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| Form |
Electronic book
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| ISBN |
9781136685521 |
|
1136685529 |
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