| Description |
1 online resource (246 pages) : illustrations, maps |
| Series |
Response books |
|
Response Books
|
| Contents |
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario |
| Summary |
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to. understand market opportunities and issues relevant to doing business in such. emerging economies. The book defines an emerging market, analyses the operative. environment of emerging countries and points out some common difficulties and. mistakes. The author describes key elements of a successful and profitable business. model in these countries and in doing so, focuses on some important issues:. - Cultural Gaps and extensive depe |
| Bibliography |
Includes bibliographical references (pages 238-241) and index |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English |
|
Print version record |
|
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
| Subject |
BUSINESS & ECONOMICS -- Economics -- Microeconomics.
|
|
Economic history
|
|
Economic policy
|
| SUBJECT |
Developing countries -- Economic conditions.
http://id.loc.gov/authorities/subjects/sh85037344
|
|
Developing countries -- Economic policy
|
| Subject |
Developing countries
|
| Form |
Electronic book
|
| ISBN |
9788178299624 |
|
8178299623 |
|
9788132108511 |
|
8132108515 |
|
9786611965297 |
|
6611965297 |
|
9781281965295 |
|
1281965294 |
|
9352800656 |
|
9789352800650 |
|
