Title An introduction to consumer behavior / James U. McNeal

Published New York : Wiley, [1973]

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.834 MCN		AVAILABLE

Description xvi, 328 pages : illustrations ; 23 cm Series The Wiley marketing series Wiley marketing series. Bibliography Bibliography: pages 280-319 Subject Consumer behavior. Marketing research. ISBN 0471587001

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