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Book Cover
E-book
Author Bradford, Julie, author.

Title Fashion journalism / Julie Bradford
Published London : Routledge, Taylor and Francis, 2015
©2015

Copies

Description 1 online resource (xiv, 266 pages) : illustrations
Contents Working in fashion journalism -- Ways in to fashion journalism -- Fashion media and audiences -- The fashion industry -- Ideas, sources and interviewing -- Writing fashion news and features -- Reporting the catwalk -- Reporting the trends -- Styling -- Photography and video for online -- Fashion blogging and social media -- Fashion journalism and PR / Carole Watson -- Law and ethics / Carole Watson
Summary "Fashion Journalism is an introduction to how fashion journalism operates and how to report on fashion. It encompasses skills for print and online media, and includes both written and visual reports (video, photography). Taking a strong real world approach, this textbook includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcast and websites, and with stylists, PR executives, photographers and bloggers. Their explanations of their roles and their practical tips and advice will be accompanied by analysis of examples of their work. The business of fashion and fashion PR will be explained for the trainee journalist, with the focus of the book being on offering practical guidance on how to report effectively on fashion - from sources and research to writing and layout. Each chapter will include suggested exercises and further reading. Covering every aspect from the law and ethics to using social media, from fashion theory to reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism"-- Provided by publisher
Bibliography Includes bibliographical references (pages 253-263) and index
Notes Print version record
Subject Fashion writing.
LANGUAGE ARTS & DISCIPLINES -- Journalism.
Fashion writing.
Mode
Journalismus
Form Electronic book
ISBN 9781136475368
1136475362
9780203130865
0203130863
9781136475351
1136475354
9781136475313
1136475311