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Book Cover
Author Sutton, John, 1948-

Title Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton
Published Cambridge, Mass. : MIT Press, ©1991
Online access available from:
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Description 1 online resource (577 pages) : illustrations
Contents Part I: The framework. 1. An introductory overview -- 2. The analytical framework I: exogenous sunk costs -- 3. The analytical framework II: endogenous sunk costs -- 4. From theory to measurement -- 5. Econometric evidence. Part II: Setup costs and structure. 6. The evolution of homogenous goods industries -- 7. The limitations of the theory I. Part III: Advertising and structure. 8. The evolution of advertising-intensive industries -- 9. How history matters -- 10. Endogenous advertising outlays and brand proliferation -- 11. The limitations of the theory II. Part IV: How setup costs and advertising interact. 12. Setup costs and structure in advertising-intensive industries -- 13. A complex case. Part V: Summing up. 14. Drawing some threads together
Analysis Industries
Bibliography Includes bibliographical references (pages 533-554) and index
Notes English
Print version record
Subject Industrial organization (Economic theory)
Game theory
Advertising -- Costs -- Mathematical models
Costs, Industrial -- Mathematical models
Form Electronic book
LC no. 90022722
ISBN 0585135207