| Description |
1 online resource (278 pages, 8 unnumbered pages of plates) : illustrations (some color), portraits |
| Series |
A Quadrant Book |
|
Quadrant book.
|
| Contents |
Introduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes |
| Summary |
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Noyes, Eliot.
|
|
Rand, Paul, 1914-1996.
|
|
International Business Machines Corporation -- History.
|
|
Corporations -- United States -- History.
|
|
Industrial design.
|
|
Modern movement (Architecture) -- United States.
|
| Genre/Form |
History.
|
| Form |
Electronic book
|
| ISBN |
0816678499 (electronic bk.) |
|
1452946825 |
|
9780816678495 (electronic bk.) |
|
9781452946825 |
|
(pb alk. paper) |
|
