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Author Harwood, John, 1977-

Title The interface : IBM and the transformation of corporate design, 1945/1976 / John Harwood
Published Minneapolis, Minn. : University of Minnesota Press, [2011]
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Description 1 online resource (278 pages, 8 unnumbered pages of plates) : illustrations (some color), portraits
Series A Quadrant Book
Quadrant book.
Contents Introduction: the interface -- Eliot Noyes, Paul Rand, and the beginnings of the IBM design program -- The architecture of the computer -- IBM architecture : the multinational counterenvironment -- Naturalizing the computer : IBM spectacles -- Conclusion : virtual paradoxes
Summary In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed-a story told in full for the first time in John Harwood's The Interface-remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Ra
Bibliography Includes bibliographical references and index
Subject Noyes, Eliot.
Rand, Paul, 1914-1996.
International Business Machines Corporation -- History.
Corporations -- United States -- History.
Industrial design.
Modern movement (Architecture) -- United States.
Genre/Form History.
Form Electronic book
ISBN 0816678499 (electronic bk.)
9780816678495 (electronic bk.)
(pb alk. paper)