| Description |
xxviii, 208 pages : illustrations ; 24 cm |
| Contents |
Machine derived contents note: The Basics. -- The First Step to Going Online: Developing a Brand. -- Building Online Content to Drive Your Business. -- Driving Traffic and Keeping It in Your Online Store. -- Preparing Your Site to Profit. -- Research and Customer Service to Ehnance Communication. -- Case Studies |
| Summary |
Showcases sales opportunities in cyberspace and explains how to take advantage of them using consumer information, e-mail, electronic newsletters, and Web pages |
| Notes |
"CommerceNet Press"-- T.p |
|
Includes index |
|
Also available online via the World Wide Web, made available by netLibrary |
| Subject |
Electronic commerce.
|
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Internet advertising.
|
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Internet marketing.
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Product management.
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Web sites.
|
| Author |
NetLibrary, Inc.
|
| LC no. |
99075155 |
| ISBN |
0071352414 |
|
0585207992 (electronic bk.) |
|
