Title The Brandmindset / Duane E. Knapp

Published New York : McGraw-Hill, [2000] ©2000

Copies

Location	Call no.	Vol.	Availability
MELB	658.827 Kna/Bra		AVAILABLE

Description xxiii, 277 pages : illustrations ; 24 cm Bibliography Includes bibliographical references (pages 269-271) and index Subject Brand name products. Branding (Marketing) Product management. LC no. 00268911 ISBN 007134795X

Other Titles Brand mindset

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