| Description |
xvi, 543 pages : illustrations (some color) ; 24 cm |
| Contents |
1. Introduction -- 2. The Scientific Method -- 3. Ethical Issues in the Conduct of Psychological Research -- 4. Observation -- 5. Survey Research -- 6. Unobtrusive Measures of Behavior -- 7. Independent Groups Designs -- 8. Repeated Measures Designs -- 9. Complex Designs -- 10. Single-Case Research Designs -- 11. Quasi-Experimental Designs and Program Evaluation -- 12. Data Analysis and Interpretation: Part 1 - Describing Data, Confidence Intervals, Correlation -- 13. Data Analysis and Interpretation: Part 2 - Tests of Statistical Significance and the Analysis Story -- 14. Communication in Psychology |
| Bibliography |
Includes bibliographical references (pages 507-522) and indexes |
| Subject |
Psychology -- Research -- Methodology -- Textbooks.
|
|
Psychology, Experimental -- Textbooks.
|
|
Psychology -- Research -- Methodology.
|
|
Psychology, Experimental.
|
| Genre/Form |
Textbooks.
|
| Author |
Zechmeister, Eugene B., 1944-
|
|
Zechmeister, Jeanne S.
|
| LC no. |
2002022716 |
| ISBN |
0072494468 alkaline paper |
|
0071198903 ISE alkaline paper |
|
