Introduction : looking through the screen / Todd Gitlin -- Network news : we keep America on top of the world / Daniel C. Hallin -- Soap operas : search for yesterday / Ruth Rosen -- Children's television : the shortcake strategy / Tom Engelhardt -- Music videos : the look of the sound / Pat Aufderheide -- Car commercials and Miami vice : "we build excitement" / Todd Gitlin -- Simulations : faking it / Michael Sorkin -- Prime time : deride and conquer / Mark Crispin Miller
