| Description |
xiii, 329 pages : illustrations ; 24 cm |
| Contents |
Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue |
| Summary |
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose |
| Bibliography |
Includes bibliographical references (pages [277]-315) and index |
| Subject |
Choice (Psychology)
|
|
Decision making.
|
| LC no. |
2009037664 |
| ISBN |
9780446504102 |
|
0446504106 |
|
