| Description |
viii, 325 pages ; 20 cm |
| Contents |
Deciding without thinking : the very strange case of Kobe Bryant -- The forces and their sources -- Our childhoods -- Our love of play -- Our love of surprise -- Our first love : stories -- Little versus Big -- Our culture -- Me : the great individualists -- We : the great togetherists -- Lovers of the familiar -- Eternal optimists -- Our eyes -- Our need for beauty -- What is beautiful to us? -- Our eyes' sheer forces : five studies -- Unthinking : the road ahead |
| Summary |
A marketing expert gets to the heart of why people want certain things, explaining how people can, and have, transformed this desire into success |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Consumer behavior.
|
|
Consumption (Economics) -- Psychological aspects.
|
|
Marketing -- Psychological aspects.
|
| LC no. |
2010017185 |
| ISBN |
9780446564144 |
|
0446564141 |
|
