| Description |
xiv, 304 pages ; 22 cm |
| Series |
MyiLibrary
|
| Contents |
Intro: Induction into 2011 -- Pt. 1. Trendspotting for the Novice -- Pt. 2. The Caboodle: Advanced Trendspotting -- Pt. 3. The Business of Selling, as Opposed to Shilling -- Pt. 4. Techno-Centric -- Pt. 5. Entertain Your Diversions -- Pt. 6. Make Media Your Friend (Then Make Bank) -- Pt. 7. The Language of Life -- Pt. 8. Society with a Small "s" -- Pt. 9. Epilogue and other Chapters I Couldn't Fit Anywhere Else, so Stuck Them Here |
| Summary |
"Richard Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of outrageous sidebars, this book shows you the ways to: read the signs; influence the trends; embrace new and reject stodgy; anticipate change; ask experts the right questions; seek out visionaries and snub fakers; separate the trends from fads; use technology - for everything; and cash in on being ahead of the competition."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
|
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Electronic version is available via MyiLibrary |
|
Mode of access: Internet via World Wide Web |
| Subject |
Social prediction.
|
|
Technological forecasting.
|
|
Twenty-first century -- Forecasts.
|
| LC no. |
2008008333 |
| ISBN |
0071497277 (hbk.) |
|
9780071497275 (hbk.) |
|
