| Description |
1 online resource (x, 275 pages) |
| Contents |
Introduction: not going quietly -- Boomer basics: generation, culture, demographics -- Old age in a new society -- Boomers senior power potential: consensus, convergence or "do your own thing"? -- Crash landing for a self-critical generation -- Not your father's AARP : Bill Novelli builds a new boomer brand -- AARP turns 50: the healthcare reform battle -- You can't always get what you want: me, we, or AARP? |
| Summary |
This book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)--the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP's courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of |
| Bibliography |
Includes bibliographical references (pages 215-261) and index |
| Notes |
Print version record |
| Subject |
American Association of Retired Persons
|
| SUBJECT |
American Association of Retired Persons fast |
| Subject |
Senior power -- United States
|
|
Older people -- Political activity -- United States
|
|
Baby boom generation -- United States
|
|
SELF-HELP -- Aging.
|
|
MEDICAL -- Health Care Delivery.
|
|
Baby boom generation
|
|
Older people -- Political activity
|
|
Senior power
|
|
United States
|
| Form |
Electronic book
|
| ISBN |
9780520948907 |
|
0520948904 |
|
