Title CRM implementation : a strategic approach / edited by Kaushik Mukerjee

Edition First edition Published Hyderabad, India : ICFAI University Press, 2006

Copies

Location	Call no.	Vol.	Availability
MELB	658.812 Muk/Cia		AVAILABLE

Description ix, 251 pages : illustrations ; 23 cm Contents section 1. Implementation strategies -- section 2. Applications and cases Notes "ICFAI books." Contributed articles; most previously published Includes index Bibliography Includes bibliographical references Subject Customer relations -- Management -- Case studies. Customer relations -- Management. Genre/Form Case studies. Author Mukerjee, Kaushik, 1969- ISBN 8131404749 (paperback) 9788131404744 (paperback)

Other Titles Customer Relationship Management implementation

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