| Description |
xxv, 236 pages : illustrations ; 23 cm |
| Notes |
This book is an attempt to present marketing as an ever-evolving discipline of management. It is a unique combination, in which, the reader traverses the path of evolution of marketing, marriage of marketing with information technology and projection of marketing into the future.-- Back cover |
| Subject |
Marketing -- Management.
|
|
Marketing research.
|
| ISBN |
9788131405505 |
|
8131405508 |
|
