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Author
Wilson, Hugh, 1962-
Title
The multichannel challenge : integrating customer experiences for profit / Hugh Wilson, Rod Street and Lindsay Bruce
Published
Amsterdam : Elsevier/Butterworth-Heinemann, 2008
Copies
Location
Call no.
Vol.
Availability
MELB
658.87 Wil/Mch
AVAILABLE
Description
xxii, 218 pages : color illustrations ; 25 cm
Bibliography
Includes bibliographical references and index
Subject
Customer services.
Marketing channels.
Industrial management.
Industrial marketing.
Organizational change -- Management.
Organizational effectiveness.
Author
Bruce, Lindsay.
Street, Rod.
ISBN
0750687118
9780750687119
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