| Description |
xv, 277 pages ; 24 cm |
| Series |
Routledge new directions in public relations and communication research |
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Routledge new directions in public relations and communication research.
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| Contents |
9.'I want to voice out my opinion': bringing migrant women into union work / Maree Keating -- 10.'Mammography at age 40 to 49 saves lives; just not enough of them': gendered political intersections in communicating breast cancer screening policy to publics / Jennifer Vardeman-Winter, Hua Jiang and Natalie Tindall -- 11.Ex-journos and promo girls: feminization and professionalization in the Australian public relations industry / Kate Fitch and Amanda Third |
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Introduction : Gender and public relations : making meaning, challenging assumptions / Christine Daymon and Kristin Demetrious -- 1.Surface effects: public relations and the politics of gender / Kristin Demetrious -- 2.Caring about public relations and the gendered cultural intermediary role / Anne Surma and Christine Daymon -- 3.Interrogating inequalities perpetuated in a feminized field: using Critical Race Theory and the intersectionality lens to render visible that which should not be disaggregated / Donnalyn Pompper -- 4.Gendered performance and identity work in PR consulting relationships: a UK perspective / Liz Yeomans -- 5.Mothers, bodies, and breasts: organizing strategies and tactics in women's activism / C. Kay Weaver -- 6.Celebrity, gender and reputation management at the BBC / Jane Arthurs -- 7.Campaigning for 'women, peace and security': transnational advocacy networks at the United Nations Security Council / Ian Somerville and Sahla Aroussi -- 8.Gender, culture and power: competing discourses on the Philippine Reproductive Health Bill / Marianne D. Sison -- |
| Summary |
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of 'gender and public. |
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Positioned within the critical public relations stream, this book examines many previously unexplored areas through the prism of gender and public relations. Daymon, Murdoch University; Demetrious, Deakin University |
| Analysis |
Australian |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Public relations.
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Sex role.
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| Author |
Daymon, Christine, editor of compilation
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Demetrious, Kristin, 1958- editor of compilation
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| LC no. |
2013002975 |
| ISBN |
0415505550 (hardback) |
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9780415505550 (hardback) |
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(ebook) |
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