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Author
Chattopadhya, Rohitashya, 1975- author.
Title
Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay
Published
Los Angeles ; London ; New Delhi : SAGE Publications, 2014
Click on the following:
EBSCO eBooks
Copies
Description
1 online resource (xi, 175 pages)
Contents
Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india
Bibliography
Includes bibliographical references (pages 166-169) and index
Notes
Print version record
Subject
Television advertising -- India
BUSINESS & ECONOMICS -- Advertising & Promotion.
Television advertising
Televisie.
Cultuurverandering.
India
India.
Form
Electronic book
ISBN
9789351501756
9351501752
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