| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain |
| Notes |
Originally Published in: Crandall, W.R., Parnell, J.A., & Spillan, J.E. (2013). Taco Bell Thanks You for Suing Them. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 218-221). Los Angeles: SAGE Publications, Inc. ISBN: 9781412991681 |
|
Online resource; title from home page (viewed on April 28, 2016) |
| Subject |
Taco Bell (Firm)
|
| SUBJECT |
Taco Bell (Firm) fast |
| Subject |
Public relations -- Case studies
|
|
Crisis management -- Case studies
|
|
Fast food restaurants -- Public relations -- Case studies
|
|
Crisis management
|
|
Public relations
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Parnell, John A. (John Alan), 1964- author.
|
|
Spillan, John E., author
|
| ISBN |
9781506323992 |
|
1506323995 |
|
