Title Transmedia branding : engage your audience / Burghardt Tenderich, Jerried Williams

Published [Los Angeles] : USC Annenberg Press, [2015] ©2015

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Description 1 online resource Bibliography Includes bibliographical references Notes Online resource, title from PDF title page (EBSCO, viewed February 25, 2017) Subject Branding (Marketing) Communication in marketing. branding. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Branding (Marketing) Communication in marketing Form Electronic book Author Williams, Jerried, author ISBN 1625179065 9781625179067

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