| Description |
xxxii, 319 pages : illustrations (chiefly color) ; 23 cm |
| Contents |
A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines -- Indes |
| Summary |
"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover |
| Notes |
Includes index |
|
"Using PowerPoint to tell a persuasive story that gets results"--Cover |
|
"Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso |
| SUBJECT |
Microsoft PowerPoint (Computer file) http://id.loc.gov/authorities/names/n88244749
|
|
Microsoft PowerPoint (Computer file) fast (OCoLC)fst01373933 |
| Subject |
Business presentations -- Graphic methods -- Computer programs.
|
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Multimedia systems in business presentations.
|
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Business presentations -- Graphic methods -- Computer programs.
|
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Multimedia systems in business presentations.
|
| LC no. |
2018934573 |
| ISBN |
9781509305537 |
|
150930553X |
|
