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1
E-book
2024

Advertising management : concepts, theories, research and trends


Rabindranath, Manukonda, author

Singapore : Palgrave Macmillan, [2024]

Rating:

 
2
Streaming audio
2024

Grow your business : scale your business for long-term success


Butow, Eric, author.
[First edition]
[Place of publication not identified] : Ascent Audio, 2024

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5
Streaming video
2023

Financial analysis : build a ChatGPT pairs trading bot



[First edition]
[Place of publication not identified] : Packt Publishing, [2023]

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8
E-book
2023

The dynamics of influencer marketing : a multidisciplinary approach




London ; New York, NY : Routledge, Taylor & Francis Group, 2023

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9
E-book
2023

The Cambridge handbook of marketing theory and the law




Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023

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10
E-book
2023

Principles of marketing


Albrecht, Maria Gomez, author

Houston, Texas : OpenStax, Rice University, 2023

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11
E-book
2023

Strategic integrated marketing communications


Percy, Larry, author.
Fourth edition
Abingdon, Oxon ; New York, NY : Routledge, 2023

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13
E-book
2023

Business Guide for Strategic Management : 50 Tools for Business Success


Hermanni, Alfred-Joachim.

Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, 2023

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15
E-book
2023

Fashion marketing in emerging economies.




Cham : Palgrave Macmillan, [2023]

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16
E-book
2023

Perspectives and trends in education and technology : selected papers from ICITED 2022


International Conference in Information Technology & Education (2022 : Rio de Janeiro, Brazil)

Singapore : Springer, [2023]

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17
Book
2023

Brand storytelling : integrated marketing communication for the digital media landscape


Quesenberry, Keith A., 1971- author

Lanham, Maryland : Rowman & Littlefield, [2023]

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Location Call no. Vol. Availability
 W'PONDS  658.827 Que/Bsi  AVAILABLE
 W'PONDS  658.827 Que/Bsi  AVAILABLE
19
E-book
2023

Marketing Manga for Success


Yasuda, Takashi



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20
E-book
2023

Winning with strategic marketing : driving success for startups and small businesses


Altounian, David, author
First edition
New York, NY : Business Expert Press, LLC, 2023

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21
Streaming video
2022

Essential Skills for Social Media Managers


Honigman, Brian speaker

Carpenteria, CA linkedin.com, 2022

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22
E-book
2022

Advertising management in a digital environment : text and cases


Kelley, Larry D., 1955- author.

Abingdon, Oxon ; New York, NY : Routledge, 2022

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23
Streaming audio
2022

Launching & building a brand for dummies


Will, Amy, author.

Old Saybrook : Tantor Media, Inc., 2022

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24
E-book
2022

PVR Limited at a crossroads


Pant, Kanchan, author

Bingley, U.K. : Emerald Publishing Limited, [2022]

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25
E-book
2022

Nielsen


Elias, Jaan, author

London : Yale School of Management, 2022

Rating:

 
28
E-book
2022

Storytelling für Unternehmen


Rupp, Miriam, author
2. Auflage
Flensburg : mitp Verlag, 2022

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29
30
E-book
2022

Brand vision : the clear line of sight aligning business strategy and marketing tactics


Everhart, Jim, author
First edition
New York, NY : Business Expert Press, LLC, 2022

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31
E-book
2022

Marketing communications in emerging economies.




Cham, Switzerland : Palgrave Macmillan, 2022

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32
E-book
2022

2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City.


Big Data Analytics for Cyber-Physical System in Smart City (3rd : 2021 : Shanghai, China)

Singapore : Springer, [2022]

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33
E-book
2022

Encyclopedia of big data




Cham : Springer, 2022

Rating:

 
34
Streaming video
2021

Content Marketing: Online Reviews in Social Media


Tao, Melodie speaker

Carpenteria, CA linkedin.com, 2021

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36
E-book
2021

Business analytics : methods, models, and decisions


Evans, James R. (James Robert), 1950- author.
Third edition, global edition
Harlow, United Kingdom : Pearson, 2021

Rating:

 
37
E-book
2021

Glossier : from beauty blog to billion-dollar brand community


Upton, Alexandra E., author

London : SAGE Publications: SAGE Business Cases Originals, 2021

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38
E-book
2021

Principles of strategic communication


Holtzhausen, Derina Rhoda, author.

New York : Routledge, 2021

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39
E-book
2021

Dynamics of industrial revolution 4.0 : digital technology transformation and cultural evolution Proceedings of the 7th Bandung Creative Movement International Conference on Creative Industries (7th B


Bandung Creative Movement International Conference on Creative Industries (7th : 2020 : Bandung, Indonesia) creator

London : Routledge, 2021

Rating:

 
40
E-book
2021

Encyclopedia of computer science and technology


Henderson, Harry, 1951- author.
Fourth Edition
New York, N.Y. : Facts On File, 2021

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41
E-book
2021

Marketing communications


Eagle, Lynne, author
Second edition
Abingdon, Oxon ; New York, NY : Routledge, 2021

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42
E-book
2021

Game-playing for active ageing and healthy lifestyles


Veloso, Ana, author

Aalborg : River Publishers, 2021

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43
E-book
2021

Advertising and promotion : an integrated marketing communications perspective


Belch, George E. (George Edward), 1951- author
12e
New York, NY : McGraw-Hill Education, [2021]

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44
E-book
2021

Business intelligence and modelling : unified approach with simulation and strategic modelling in entrepreneurship


International Conference on Business Intelligence and Modelling (8th : Athens, Greece)

Cham, Switzerland : Springer, [2021]

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45
E-book
2021

Eurasian business and economics perspectives : proceedings of the 31st Eurasia Business and Economics Society Conference


Eurasia Business and Economics Society. Conference (31st : 2020 : online)

Cham, Switzerland : Springer, [2021]

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46
E-book
2021

Marketing tourism and hospitality : concepts and cases


George, Richard, 1968- author

Cham, Switzerland : Palgrave Macmillan, 2021

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47
Book
2021

Marketing metrics : the manager's guide to measuring marketing performance


Bendle, Neil T., author
Fourth edition
[New York, New York] : Pearson, [2021]

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Location Call no. Vol. Availability
 MELB  658.83 Ben/Mmt 2021  AVAILABLE
 MELB  658.83 Ben/Mmt 2021  AVAILABLE
 MELB  658.83 Ben/Mmt 2021  AVAILABLE
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50
E-book
2020

Recommender System with Machine Learning and Artificial Intelligence


Mohanty, Sachi, author
1st edition
[Place of publication not identified] : Wiley-Scrivener, 2020

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