Title Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan

Edition Third edition Published Armonk, N.Y. : M.E. Sharpe, [2012] ©2012

Copies

Location	Call no.	Vol.	Availability
W'BOOL	659.111 Kel/Amp 2012		AVAILABLE

Description viii, 291 pages : illustrations ; 24 cm Bibliography Includes bibliographical references and index Subject Advertising media planning. Brand name products. Marketing. Author Jugenheimer, Donald W. Sheehan, Kim. LC no. 2011012296 ISBN 9780765626356 (hardcover : alk. paper) 0765626357 (hardcover : alk. paper)

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