| Description |
1 online resource (1 sound file) |
| Summary |
The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: * Crafting a strategic story that projects a positive future to your audience * Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners * Putting the language to work in service of your goal -- whether the goal is to raise sales, inspire a work force, or win a Presidential election. Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!" |
| Notes |
Copyright © Ascent Audio |
| Issuing Body |
Made available through: Safari, an O'Reilly Media Company |
| Notes |
Online resource; Title from title page (viewed May 1, 2017) |
| Subject |
Business.
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Persuasion (Psychology)
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Leadership.
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Communication in management.
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Leadership
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Commerce
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business (commercial function)
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Business
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Communication in management
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Leadership
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Persuasion (Psychology)
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| Genre/Form |
Audiobooks
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Audiobooks.
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Livres audio.
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| Form |
Streaming audio
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| Author |
Menasche, Steven, narrator
|
| ISBN |
9781469066820 |
|
1469066823 |
|
