Title Principles of marketing : the management view / Richard Buskirk

Edition Revised edition Published New York : Holt, Rinehart and Winston, [1966]

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Bus/Pom		AVAILABLE

Description xii, 829 pages : illustrations ; 24 cm Bibliography Bibliography: pages [623]-636 Subject Marketing -- Management. Marketing. LC no. 66010304

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