| Description |
1 online resource (v, 158 pages) : illustrations |
| Series |
Business issues, competition and entrepreneurship |
|
Business issues, competition and entrepreneurship series.
|
| Contents |
Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino -- Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim -- Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti -- Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung -- Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez -- Pros and cons of long-term customer relationships / Christina Öberg -- Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Customer relations.
|
|
BUSINESS & ECONOMICS -- Customer Relations.
|
|
Customer relations
|
| Form |
Electronic book
|
| Author |
Farkas, Victoria J
|
| ISBN |
161761369X |
|
9781617613692 |
|
