| Description |
xv, 300 pages ; 24 cm |
| Contents |
1. Why Look at Emerging Economies? -- 2. Emerging-Market Potential -- 3. Internationalization as a Business Strategy -- 4. Export Marketing and Sourcing in Emerging Economies -- 5. Entry Strategies for Emerging Markets -- 6. Developing and Managing Relationships in Emerging Markets -- 7. Negotiation Process and Strategies for Emerging Markets -- 8. Emerging Markets of Asia -- 9. Emerging Markets of Eastern Europe -- 10. Emerging Markets of Latin America, South Africa, and Turkey -- 11. Conclusions: Some Guidelines for Doing Business in Emerging Markets |
| Bibliography |
Includes bibliographical references (pages 273-281) and index |
| Subject |
International business enterprises.
|
|
Export marketing.
|
|
Negotiation in business.
|
| Author |
Ghauri, Pervez N., 1948-
|
|
Agarwal, Milind R.
|
| LC no. |
2002005207 |
| ISBN |
0761913750 p |
|
0761913742 c |
|
0761913742 : |
|
0761913750 paperback |
|
