| Description |
1 online resource (xii, 291 pages) |
| Contents |
Foreword: A shared language / by Shawn M. McKinney -- Introduction: The new designer : new skills for the conceptual economy -- Magic footsteps and wicked problems : an overview of the design process -- A framework for getting things done well : the value of process -- The collaborative designer : creating a strong client-designer relationship -- Designing through research -- Understanding the business : linking design and business -- Understanding the audience : designing for people -- What's the big idea? : managing the complexity of concept development -- Making strategy visible : design development -- Design accountability : design in the land of the bottom line -- Planning in a turbulent environment : managing the design process -- Refining your process : implementing design process |
| Summary |
How do designers deal with the increasing complexity of design problems? How do designers become co-creators with clients and audiences? How do designers prove their value to business? The transition has been happening for a while now: Design is no longer solely concerned with color, type and image. To thrive in the future, designers must sharpen their strategy skills now. The Strategic Designer will help you do just that, with clear instruction and explanatory case studies. Y |
| Notes |
Print version record |
| Subject |
Design services.
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Artistic collaboration.
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Customer relations.
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DESIGN -- Decorative Arts.
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DESIGN -- Essays.
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DESIGN -- Product.
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DESIGN -- Reference.
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Artistic collaboration
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Customer relations
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Design services
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| Form |
Electronic book
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| ISBN |
9781440315343 |
|
1440315345 |
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9781440315183 |
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1440315183 |
|
1283467070 |
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9781283467070 |
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