Title Conversation marketing : how to be relevant and engage your customer by speaking human / Kevin Lund ; foreword by Joe Pulizzi

Published Newburyport, MA : Career Press, 2018

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Description 1 online resource (230 pages) Summary "Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation. Conversation Marketing gives you and your company the powerful tools and strategies now required, including: How to earn your audience's attention and provide value at every touch point How to tell a meaningful story How to give your customers agency in the conversation and accept that they're in charge How to listen, not sell Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers."-- Provided by publisher "Teaches how to create marketing that will connect your brands to not just the minds of your consumers but also their hearts"-- Provided by publisher Bibliography Includes bibliographical references and index Notes Print version record Subject Branding (Marketing) Customer relations. branding. BUSINESS & ECONOMICS -- Business Communication -- General. BUSINESS & ECONOMICS -- Marketing -- General. BUSINESS & ECONOMICS -- Customer Relations. BUSINESS & ECONOMICS -- Advertising & Promotion. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Branding (Marketing) Customer relations Form Electronic book ISBN 9781632658692 1632658690

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