| Description |
1 online resource (219 pages) |
| Contents |
Preface -- Introduction: The End of Fundraising as We Know It -- Part I. Capturing Your Impact: From "What" to "So What?" 1. From Accountability to Value -- 2. Measurement -- 3. Creating a Product Called Impact -- Part II. Marketing Your Impact: How to Connect Your Value to the Market. 4. New Market Stakeholders -- 5. Not All Outcomes Are Created Equal -- 6. Social Arbitrage: How to Increase Your Value -- Part III. Selling Your Impact: Creating and Closing Deals in the Social Capital Market 7. It's Not About You, It's About Them -- 8. The Art of the Deal -- 9. The Seven Immutable Laws of Selling Your Impact -- Conclusion: Implications of the Social Capital Market -- Epilogue: Frequently Asked Questions -- Notes -- Acknowledgments -- Index |
| Summary |
"Strategy guide for nonprofits seeking to fundraise and "sell" their impact in today's social change marketplace For too long, nonprofits have had to live off of the "waste products" of the economy: leftover money (donations) and leftover time (volunteering). But the advent of the social capital market? where social change now has real economic value? gives nonprofits the opportunity to sell their impact to a new set of stakeholders: corporations, investors, government agencies, service providers and consumers. Based on years of experience advising the world's leading foundations, corporations, and government agencies, Saul shares key secrets on how funders think and what it takes to convince them. Includes tools for nonprofits to learn how to effectively frame, market, and sell their impact Contains step-by-step guidance on how to create leverage with different types of funders Saul is the author of Benchmarking for Nonprofits, selected as the Independent Publishers Association Best Business Book of the Year This groundbreaking book explodes the old paradigm of fundraising as charity and teaches nonprofits how to create leverage through delivering results to those who value them the most"-- Provided by publisher |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Fund raising.
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Marketing.
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Nonprofit organizations -- Public relations
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Fund Raising
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Marketing
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fund raising.
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marketing.
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BUSINESS & ECONOMICS -- Nonprofit Organizations & Charities.
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BUSINESS & ECONOMICS -- Investments & Securities -- General.
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Fund raising
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Marketing
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Nonprofit organizations -- Public relations
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| Genre/Form |
dissertations.
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Academic theses
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Academic theses.
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Thèses et écrits académiques.
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| Form |
Electronic book
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| LC no. |
2010048720 |
| ISBN |
9781118010051 |
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1118010051 |
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9781118010075 |
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1118010078 |
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1283026341 |
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9781283026345 |
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9786613026347 |
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6613026344 |
|
