| Description |
1 online resource (xii, 231 pages) |
| Contents |
Social Innovation, Inc.: 5 Strategies for Driving Business Growth Through Social Change; Contents; Introduction; Part I: THE NEW ECONOMICS OF SOCIAL CHANGE; Chapter 1: THE RISE OF THE SOCIAL CAPITAL MARKET; Chapter 2: RESPONSIBILITY IS NOT A STRATEGY; Chapter 3: CORPORATE SOCIAL INNOVATION; Part II: FIVE STRATEGIES FOR CORPORATE SOCIAL INNOVATION; Chapter 4: STRATEGY ONE: CREATE REVENUES THROUGH SUBMARKET PRODUCTS AND SERVICES; Chapter 5: STRATEGY TWO: ENTER NEW MARKETS THROUGH BACKDOOR CHANNELS; Chapter 6: STRATEGY THREE: BUILD EMOTIONAL BONDS WITH CUSTOMERS |
| Summary |
"Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market. Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding. Offers step-by-step guidance for creating economic value through positive social change. Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy."-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Social responsibility of business.
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Social entrepreneurship.
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Strategic planning.
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Social change -- Economic aspects
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BUSINESS & ECONOMICS -- Structural Adjustment.
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Social change -- Economic aspects
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Social entrepreneurship
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Social responsibility of business
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Strategic planning
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| Genre/Form |
dissertations.
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Academic theses
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Academic theses.
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Thèses et écrits académiques.
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| Form |
Electronic book
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| ISBN |
9780470892176 |
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047089217X |
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9780470892190 |
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0470892196 |
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9781282816947 |
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1282816942 |
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